Not always do you find a successor being outdone by a predecessor. Be it in the mobile niche or the software niche, the successor is expected to tame its predecessor and eventually shoot it down to oblivion. However, that’s not the case with Windows 8.
It’s reported that the month of September saw Windows 8 pick up 0.61% more of market share that made its total market share stand at around 8.02%, the first time it has crossed the 8% threshold since its launch. However, Windows 7 too picked up 0.8 percent market share in September, outdoing the pace of growth of Windows 8. Now, Windows 7 holds a market share of 46.43%.
While incidents such as these do have a rare occurrence today, on the bright side this is the first time Windows 7 has outdone Windows 8 since the latter’s launch. What can be found as a probable reason for this event is that Microsoft has been employing a different strategy for two different market groups. While Microsoft is trying to engage more consumers to buy Windows 8, it is trying to sell more of Windows 7 to its enterprise clients, many of whom mostly use Windows XP even today. Windows XP is stil lthe favorite of many for viewing web pages, web designs and working on their PCs.
However, Windows 8 hasn’t exactly been flying off the racks either. Having met decent amount of success in the tablet niche, many users still shy away from using Windows 8. It’s to be seen how quickly Windows 8 manages to cross the 10% barrier. If the trend continues as it’s today, the mark should be crossed by early January or so. What will add to the portfolio of Windows 8 is the upcoming Windows 8.1 update and the launch of two news Surface tablets by Microsoft by end of this year. What’s concerning for Microsoft though is that it’s total market share is dangerously hovering just above 90% and the day shouldnt be taht far when we see Microsoft’s market share come below 90% for the first time.
Date: October 1, 2013