The new Nokia Lumia 920 phone with Windows 8 OS costs more than its nearest rival Samsung Galaxy S III. The new phone cost 25% more than Galaxy SIII and puts itself at a risk in the tight competition in the Smartphone segment. According to Market analysts, Nokia will have a tough time to explain the customers about the increased cost of the new handset. Nick Dillon (Ovum analyst) says that both phones are much more the same, if compared in terms of hardware and it will be difficult for the company to explain the increased cost of Lumia 920.
The fact that Windows 8 mobile OS is still new in the market and is unknown to many customers makes it even more difficult for the company to justify its action. Nokia Lumia 920 will be available to the customers in 5,700 crowns (approx.) without subsidies. This is much more than the Galaxy S III which is available at 4,515 crowns and is the current market leader in sales. Galaxy SIII is the lowest priced Smartphone in its range. The prices of the new Apple iphone5 are also more than the price of galaxy SIII. Nokia was the biggest mobile maker in the world in the past till the arrival of Smartphone’s in the market. Nokia was pushed to the back door by the rivals (Samsung and Apple) and its sales fell. The company is struggling to catch up the vibe of the customers ever since then but it has not been successful in its efforts.
Nokia has already lost more than 3 billion euro’s in the Smartphone segment and has also given pink slips to more than 10,000 people. The new Smartphone, Nokia Lumia 920 launched by the company is seen by market analysts as the last effort to catch up with the sales of Apple and Samsung in the smartphone segment.
Date: September 30, 2012