Looks like the Dell XPS 13 Ultrabook has been a huge hit with the PC crowd. This thin and light portable computer has apparently been selling quite well. Dell claimed that the Ultrabook was selling much more than the company’s own initial projections. Since the Ultrabook market is still relatively small, this does not translate to millions of sales but it still means that this Dell Ultrabook might have been more successful than the others.
The XPS 13 has lots of reasons to attract attention. It has a aluminum and carbon fiber body that aims to be thin, strong yet lightweight. It has a sleek design that would appeal to a wide range of buyers and this has apparently resulted in sales that have been about three times over what Dell had initially expected.
Vice president of Dell’s Consumer and SMB product group, Sam Burd, said the company was having trouble keeping up with the demand because it was almost three times the expected demand. He or the company would not reveal exact numbers at this point and the projection was never made public anyway. So we have no way of knowing how many of these ultrabooks have actually been sold. However, the Dell XPS 13 selling well is still a good sign for the Ultrabook market as a whole.
Ultrabooks have so far been facing problems because of the high base prices. Intel had originally conceived the Ultrabook to come at a price of about $600 but then the first few models that have hit the market have so far been priced much higher to the point of almost being double. The average price of an Ultrabook right now is $1000, which is a fair price to pay for the features you are getting (powerful processor, long battery life, thin and light) but then that does not do it for the masses.
Analysts are optimistic about Ultrabooks though. Stephen Baker of the NPD Group of researchers said that he expects the Ultrabooks to pick up in the long run. According to him, companies should concentrate more on the experience and the quality by cutting down on the number of models and concentrating on just a few. He cited the example of the iPad where the average spend per device is easily between $600 and $700 for a 10.1inch tablet. As per him, this happens because people are buying in to the overall experience and don’t mind paying for it.
In comparison, the XPS 13 offers most of those features too. It is well designed, has an appealing form for the style conscious and it is also thin and lightweight. The last two parts right now are the most sought after features on anything that is meant to be carried around. The Dell XPS 13 is mostly being sold in the business world, where they don’t mind paying the price for a sturdy and well-performing notebook that looks good too.
Date: April 30, 2012